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How well is your communications organization using information and technology resources? How does your organization compare to others in your industry? Click here to take our free Information Technology Benchmarking Audit™
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Agency Performance
2004 Agency Client Satisfaction Study: Executive Summary
Getting More Mileage from Agencies: Map What Matters Most
Industry Benchmark Data
Marketing, Public Relations, Corporate Communications Budgets
Managing Marketing & Communications Organizations
Just Say No: A Dozen Ways to Stay Focused on What Really Matters
Morphing PR into Marketing Organizations: Mako vs. Great White Shark
Organized To Succeed — or Fail? Why Marketing Communications Organizations Need a Makeover
Rethinking Communications ROI:
A Contrarian View
Talking About Marketing Accountability: Lois Kelly interview in Copernicus Marketing Strategy’s Mzine
The 10 Tell Tale Signs of a Dysfunctional Corporate Communications Organization
The 9 Things Every CEO Wants To Know About Marcom Plans
Trim the Egos, Cut the Costs:
Where to Find Waste in Everyday Communications Practices
Why are our communications costs so %#!! high?” Five factors have inalterably changed the value – and costs – of public relations and marketing communications
Metrics & Measurement
Setting Business-Connected Goals: The First Step to C-Suite Credibility and Bigger Budgets
Time To Face the Facts on Measurement. But Which Facts?
Sales collateral
Collateral: Sales Tool or Sink Hole?
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